Findings
- Logo and menu are images: Google can’t read any text in them.
- Template text visible to search engines:
contenu de la balise Div de disposition
. - The whole history of the business sits in a single block of text, with no subheadings.
The proposal
An online shop: coffee by origin, tea by colour, fine groceries and Japanese tableware, with a basket. The feel of the shop counter without photos: typography, kraft paper and brass.
See the mock-up (in French)